Checkers Local Family Market
Checkers is a local, family-owned Lawrence grocer that takes pride in their high quality produce, fresh cut meats, and diverse array of world cuisine items. They embrace the community as family and encourage people to explore new cultures through the unique ingredients they offer. Their brand had remained unchanged since its original founding in 1981 and was in need of a refresh. The campaign realigns their brand with their core values through a new logo, messaging, way-finding signage, labels, advertisements and store layout.