Ashley Kieffer
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Homegrown Brewing

Homegrown Brewing Beer Labels

My fiancé and I home brew beer. With a passion for craft brew and a skillset in design, it seemed fitting that I should design the labels for the various beers we create together. Each batch has a unique flavor and a story. It is my goal to capture those qualities when making each label.

Once the beer is ready to bottle and sample, I work with my fiancé to determine the name and description for each beer. Then I create the label design around that idea. Typically, I like to have the focus to be on a hand-drawn or painted illustration and then I pair it with a typeface that speaks to the style of beer.

Design | illustration | Art Direction

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