Ashley Kieffer
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SilverLining

SilverLining Identity

The environmental start up SilverLining came to me for a logo—I gave them their brand identity. Their mission is to ensure safety for people and ecosystems by developing and understanding options for reflecting sunlight and managing climate, within a decade. I wanted to reflect the technological and environmental aspects of their mission by pairing a clean icon system and sans serif typeface with colors that reflect “nature.”

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