Stop Childhood Obesity
Today, more than 93 million Americans are affected by the disease of obesity. Child obesity is also a growing concern for American children. The design of the poster series aligns with the goals of the OAC (obesity action coalition) to spread the message about the rising numbers of obese children.
One poster reflects "type and image" and the other one "type as image." The posters focus on tackling childhood obesity through positive encouragement and involvement. The call to action is aimed at the parents as a literal call to action: to get out and actively play with their kids.