Faultless Brands Holiday Digital Content

Working from home has become the norm and formal occasions have dwindled since 2020, which means the frequency of ironing clothes has decreased significantly, causing a decline in sales of ironing spray—one of Faultless’ largest product segments. No one wants ironing spray as a Christmas gift, but that doesn’t mean it can’t have a place in the holiday scene. The goal of this campaign is to remind consumers of all the holiday-related applications of its product line up! By showing captivating family portraits (with perfectly pressed outfits), dazzling table settings (with crisp linens), and creative crafts with starch spray (tissue paper ornaments and centerpieces) Faultless can inspire their consumers to purchase starch spray—as well as engage via organic social content!

Design | Copywriting | Animation

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