Trapp Fragrances Vibrant Collection Launch

Energize and rejuvenate your space with our new Vibrant Collection! Trapp Fragrances launched this new line bursting with color and bold fragrances. These candles are poured in a beautiful pearlescent glass vessel with golden bronze interior to reflect an abundance of light.

The packaging, photography, and design elements were all rooted around the idea of vibrance—and the goal was to capture this with bright colors, glowing whites, and fluid watercolor. The collection launched in Summer 2021 and we wanted to capture the essence and energy of being on vacation—specifically tapping into the eagerness to escape/relax that people were feeling after experiencing the lock downs during the early COVID-19 pandemic.

My role in this project included working with the Product Manager to name the collection, narrowing down the creative direction for the collection branding—aligning with feedback from the Director of Marketing; creating the packaging artwork and expanding the system across 10 unique fragrances in two distinct box sizes/shapes; planning, styling, shooting, and editing the product photography (lifestyle in environment and on white background); and defining and overseeing the build out of creative assets for all channels alongside our nimble marketing team. Additional marketing collateral for this collection beyond the packaging and photography included B2C and B2B emails, website graphics, social graphics, trade show signage and staging, and print materials for in-store retailer usage.