Virology Testing Products Identity

The Leading Provider of Gamma Sterilized COVID-19 Swab/VTM Kits in the United States. With the pandemic still at large in our society, the demand for COVID-19 testing remains high. Even with the need and urgency, VTP wanted to enter the market with an impactful and memorable brand. I worked on a tight timeline with this medical company to create a brand and identity that would enable them to have a visual legitimacy that supports their 30 years of immunology experience. This project started with their logo and brand toolkit (typefaces, color palette, and iconography) and was then expanded into their product packaging, website, and print collateral—including letterhead, invoice template, and business cards.

Design | Art Direction | Project management

BACK TO GALLERY