Payless Website Concept

This was an explorative website project done for Payless Shoesource in partnership with Accenture (the company that created the new website template). While this never went live, it was still a great opportunity to experiment with a more open layout and skin the template with the playful, bright Back to School Sale assets. I was lead designer for this project and was responsible for: story layout, working with the photographer to style, art direct, and shoot products, and expanding the asset kit to fit the channel in terms of applying the concept colors, lifestyle images, and patterns.

Design | Art Direction | Product Styling & Photography

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