Craft Beer Labels
I have always had a passion for the marketing and design related to the craft beer industry—when that exceptional label catches your eye at the liquor store and draws you in, that’s when the magic really happens. The beverage industry has such a wide range of artist styles and the most successful labels tell the story behind the beverage. With my connection to Double Shift Brewing Co. and passion for home brewing, I wanted to apply my own design skills to the craft.
Design | illustration | Art Direction
BACK TO GALLERYDouble Shift Brewing Co.
A Kansas City destination for well-made, delicious craft beer! Double Shift has been brewing consistently excellent beer in the Crossroads district since 2015 and I can say without hesitation that’s in my favorite brewery in the area (though I admit, I may be a little bias). I had the unique opportunity to partner with the head brewer at Double Shift to come up with my own beer recipe and brew it with him on their 10-Barrel system. My Peach Berliner-Style Weisse named “Side Bends or Sit Ups” (thank you for the inspiration, Sir Mix-a-Lot!) was officially released and served in the taproom in early September 2020. This beer came out as a thicc, hazy sour with a buttload of peachy, juicy goodness and only 4.3% ABV. It had the flavor and bite of an apricot tart rounded out with subtle finishing notes of marigold black tea. Though it wasn’t distributed this time around (taproom draft release only), I was able to design a label around the flavors and name I chose to help promote it on their social channels.
Homegrown Brewing
My husband and I home brew beer. Each batch has a unique flavor and a story. It is my goal to capture those qualities when making each label. Once the beer is ready to sample and bottle, I work with my husband to determine the name and description for each beer. Then I create the label design around that idea. Typically, I like to have the focus to be on a hand-drawn or painted illustration and then I pair it with a typeface that speaks to the style of beer.
