Evolve Nation Identity

“Join my Be More Movement and watch yourself evolve into the person you never believed you could be.” As a personal trainer and fitness fanatic, Heba Ali founded Evolve Nation to help individuals realize their potential and achieve their fitness (and life) goals through persistence, strength, and balance. Her programs are a no-bullshit, intense regiment geared toward increasing endurance and building muscle. The brand needed an updated logo and brand system to help make their social media, merchandise, and website feel more legitimate and cohesive.

Design | Art Direction | Project management | Photo retouch

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